Strategizing communication | Ib Tunby Gulbrandsen, Sine Nørholm Just

STRATEGIZING COMMUNICATION offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success. 

Now in its third edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes considerations of the strategic and practical effects of current social and technological developments, such as the advent of generative AI, as well as updated cases and fresh empirical examples. The goal of the book remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication – to plan for process.